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This helps the GoPro brand to better engage one of their target demographics. Note that the subject of the GoPro video above is a Gen Zer.

GoPro engages Generation Z with video content. For example, brands like GoPro (a favorite among Gen Z) share a considerable amount of video content. For brands interested in marketing to Gen Z on Instagram, it therefore makes sense to consider creating video content. These findings make contextual sense given the rise of popular YouTubers who appeal specifically to Gen Z. For brands interested in connecting with Gen Z customers or prospects, using Instagram Stories can be a great way to connect.Ī report from Defy Media suggests that 50% of Gen Z respondents could not live without YouTube. That means that Gen Z Instagram users are likely using Instagram Stories, since it resembles how they use Snapchat. Instagram Stories is a feature derived from the mechanics of Snapchat. But what does Snapchat have to do with Instagram? Furthermore, 88% of respondents said they use Snapchat to keep in touch with friends. According to a survey referenced in Social Media Week, 78% of respondents said they use Snapchat at least once a day.